Tiếng Việt
中文 (中国)
Affirming the position of Vietnamese coffee
Before the 1990s, Viet Nam only produced about 1% of global coffee capacity and mainly exported raw material. Up to now, Viet Nam is continuously ranked in the second country for exporting coffee to the world – where Robusta coffee is the source of all research about special coffee…
The year 1996 is a special milestone of Viet Nam- the pivotal year in realizing the goals of the socioeconomic development, preparing the preconditions for a higher development of the country in the 21st century. In the period, Viet Nam is transitioning to a new comprehensive and synchronous development, An Thái coffee was born with the mission of promoting the value of Vietnamese coffee, creating famous, special, diversity coffee products to be worthy of Ban Me coffee land. In the first time, An Thai offers customers a knowledge to become a coffee connoisseur by themselves, creating a personal image through different choices in each coffee flavor. Since then, An Thai has shaped the style of enjoying local coffee with many Vietnamese aspirations!
Aspiration and conquest
An Thai’s mission is to shape the coffee industry to a new high sight, enhancing the value of coffee not only as a common drink but also at the level of cultural coffee, coffee art, spiritual coffee … is one of the efforts to make coffee become a common link, acting as a creative energy, driving force and model for sustainable development, contributing to opening a new development era and harmonious between everybody together, between people and nature.
Over the past 25 years, AnThaiCafé – Hiup Coffee brand products, An Thai Vietnam instant coffee, have been exported to more than 40 countries and regions. An Thai Group brings to the pride of the Vietnamese brand name in leading markets such as the USA, China, Korea, Japan, Canada, Russia, European countries… Especially in 2018 Representative office An Thai was officially established in Shanghai, China as a step forward to conquer the world’s most vibrant market.
Constantly innovating
During the past 25 years, all activities have revolved around the central mission: Providing branded products of international quality and reasonable price, diverse to meet user needs, contributing to changing the face of the industry. Vietnamese coffee industry and community development. In particular, each product and service of An Thai Group also contains cultural values, which is the pride that has contributed to the glory of Buon Ma Thuot coffee land.
Product innovation and creativity are what we are constantly building to go up and catch up with the new trend of the market. At the factory, An Thai Group applies the most advanced European production technology, consistently and regularly updates new technology, optimizing products and processes quickly. Typically, providing more lines of freeze-dried instant coffee, instead of just spray dried instant coffee as before, will create more diversity and richer options for users and manufacturers when buying, selling, and cooperating with each other. Especially: The construction of the third coffee factory was completed, increasing capacity 3 times is also our gratitude to the customers, the proof of the strong development, prestige and quality of the Group!
The establishment date of An Thai Group marks an important step in operating a whole chain of production – distribution – consumption processes. A long journey of continuous growth and step by step affirming its position in the coffee industry, bringing worthy value to the coffee farmers in Dak Lak province, the potential of product is recognized by the international friends. And most of all, the impressive things we have accomplished in the past 25 years could not have come true without the whole Group’s human resources. All converge to a great source of strength, for a common goal: The global aspiration!
