An Thai Group specialized branding for instant coffee

In recent years, the coffee industry in our country has had significant development, which impressive with the World's second-ranked export volume and the world's leading Robusta coffee. It is also an opportunity to bring good jobs to farmers and coffee manufacturer and traders. Although Vietnam is known as the world's second largest exporter, Vietnamese coffee brands are not really well-known. Mainly product exported are raw material that does not focused on deep processing with brand. That is also a big concern of the Enterprise over 20 years of exporting instant coffee,…

An Thai Group has more than 25 years of construction with 5 member companies, including 4 manufacturing factories with diversified products in addition to own brands,which is contributing to the development of Vietnam's coffee industry and realizing the goal of bringing Vietnamese coffee to the world.

An Thai Vietnam: special brand for instant coffee

The product research and development department of An Thai Group is capable and experienced, has cooperated with the world's leading research companies to bring to the market top quality and suitable products, consumer tastes. The mission of building a specialized brand for Vietnam's first export instant coffee is tied to corporate reputation (commitment: Product quality, product policy, product support, solutions product development FOR SUSTAINABLE BRAND DEVELOPMENT) is the realization of the Vision to become a "global brand".

More information: An Thai Group 25 years of global aspirations More information: The way of thinking of An Thai Group

Many experts in the field of agricultural brands say that the basis of the brand is a homogeneous, high-quality and safe raw material area. The Group's An Thai processing plant is also located in the heart of a large raw material area in Buon Ma Thuot City, with a focus on deep processing to improve coffee quality, and is an active participant in building a Coffee Association geographical indication Buon Ma Thuot City, Dak Lak Province. An Thai Vietnam is the pioneer brand of An Thai Group - one of the three largest instant coffee producers and exporters in Vietnam; in the future, it will be studied and built to increase the method of anticipation and make up for the development of the market.

• IMPLEMENTATION PRODUCTS FROM INNOVATION: We are present in more than 40 countries and regions, with nearly 100 diverse products to serve the needs of partners, consumers, pioneering in "Clean - Safe - Advanced nutrition in the world" trend towards the physical, intellectual and creative development of the Vietnamese generation. Stay ahead of the clean and natural coffee trend.
• NEW PRODUCTION TECHNOLOGY - INCREASING CAPACITY: An Thai Group has equipped its factories with many modern production lines originating from Switzerland, Denmark, Germany, Italy and the Netherlands...
• PRODUCT RESEARCH & IMPROVEMENT: An Thai Group's product research and development division brings to the market top quality products that are suitable to the tastes of consumers. In addition, An Thai Group is focusing on building the direction of coffee for export through improving new designs, packaging of new products, enhancing brand identity suitable for the culture of each individual market.
• CERTIFICATION OF QUALITY AND OTHER MANAGEMENT SYSTEMS: During the construction and development process, An Thai Group has received many certifications for the quality of raw materials, production process and quality. The product meets the international standards to match the classification of the World Coffee Council, marking the first "professional" step in the quality management of exported coffee in our country. Standards, certifications, and certificates achieved such as: TCVN, FDA - USA HALAL, HACCP, ISO, Kosher, Intertek, Safe products for the health of consumers… and many other Golden Cup titles.
• COMPANY WITH ENTERPRISES ON PRODUCT DEVELOPMENT SOLUTIONS: In addition to good product policies, An Thai Group focuses on creating - developing products in accordance with the wishes of real manufacturers.